An
astroturf campaign, for those that don't know, is a fake
grassroots effort to sway public or political opinion in one direction. ABC News is finally writing about this
horrible misuse of
public trust.
Why is it horrible? Because these campaigns undermine "trusted" communication between the public and the government.
You might argue that the YouTube parody discussed in the ABC News article doesn't apply, but it does. The purpose of this parody is to undermine and ridicule
Al Gore so that his arguments in
An Inconvenient Truth carry less weight. Certain companies and organizations do not want
CO2 labelled as a
pollutant, so "discrediting" such a vocal opponent becomes important. And it has worked before with Al Gore.
Not that we should trust anything on the Internet, nor even on the news, but do we have to become so skeptical of everything? If politicians can't trust letters from constituents, how can the public really be heard? The public already has a small voice. It seems to get smaller with each passing day.
PR firms, in my opinion, bear a large burden of guilt for this problem. They aren't doing anything illegal, but they are misrepresenting themselves. There is a definite lack of ethics there.